Working outside the box to solve your complex Puzzles puzzles

Your go to team for economic impact reports, marketing and communication strategy, and public policy research.
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At Parker Strategy Group, we are a dynamic and dedicated team committed to solving your most complex puzzles.
Economic Impact
Easy to understand, defendable reports rooted in data.
Research and Grant Writing
Crafting proposals and solving problems with flair.
Political Consulting
Tap into your authentic self to create a surefire plan.
Marketing & Communications
A one-of-a-kind strategy built for just for you.
  TEam
With nearly 50 years of combined experience, the Parker Strategy Group, Inc. (PSG) has seen it all. As a women owned, full-service consulting firm, we bring a uniquely effective combination of deep expertise in research, strategic planning, and marketing and communications.

Nichole Parker

Managing Principal
Meet Nichole

Mary Wassell

Chief Communications and Marketing Officer
Meet Mary

Kyle McMillen

Chief Strategy Officer
Meet Kyle
  Nichole Parker
Economic Impact Research • Evaluation Feasibility Studies • Financial Analysis • Grant Writing • Market Research • Project Management • Strategic Marketing

With 30+ years of research, economic analysis, and writing experience I know the foundations of the field but each year, I strive to learn more about the field and extend my knowledge base. I love the challenges of the work and getting to know my clients. I was awarded my MPIA/ESD from the University of Pittsburgh Graduate School of Public and International affairs from the single best university in the world - The University of Pittsburgh and hold a bachelor of arts in anthropology, political science, and Latin American studies from the same esteemed university. #H2P.

My superpower is that I can figure out any complex problem to get the client what they need which means that our clients can rest easy regardless of the challenge of the task put before me or hurdles put in my way. I work tirelessly to reach our collective goals.

Outside of work, you can find me spending time with my husband, our kiddo, two cats, and dog or planing a gardening project that my husband ends up implementing.

EDUCATION

University of Pittsburgh, Graduate School of Public and International Affairs

MPIA: Master of Public and International Affairs/Economic
and Social Development

Concentration: Economic and Social Development

Specialty Areas: Project Program Design and Implementation
and Political Economy of Development

University of Pittsburgh, BA: College of Arts and Sciences

Dual Major: Political Science and Anthropology

Minors: Latin American Studies and Spanish

  Mary Wassell
Public Relations • Social Media • Copywriting/Editing • Project Management • Microsoft Office • Teamwork and collaboration • Organization and detail-oriented

A certified ‘yapper’, I understand the power of words and know how to translate that into effective marketing and communications campaigns that work to tell your story and propel you ahead of the rest.

In my previous role, I worked closely with clients to first assess and then develop a strong marketing and communications plans to meet their needs. I am a skilled copywriter and editor who understands the role that dynamic social media content, informative press releases, robust op-eds, and strong relationships with the media play in achieving client goals.

Understanding the importance of diversity, equity, and inclusion (DEI), I received my DEI certification from Cornell University in July 2022. Through rigorous coursework, I learned techniques to advance equity, break down barriers in the BIPOC community, and foster a more inclusive environment. I now use my certification to guide client initiatives to create more equitable and inclusive solutions.

I like to stay busy and active in my community, so I serve on the advisory board of the Emerging Erie Fund, the board of the Northwestern PA Chapter of the Public Relations Society of America (PRSA), a member of the Erie County Democratic Committee, and secretary of my church’s parish council.

In my spare time, you can catch me watching an unhealthy amount of reality TV (Love Island or Vanderpump Rules anyone?), spending time at animal shelters, and roaming the city for the best vegetarian food – if you ever find yourself in Erie, PA stop by El Amigo for the best veggie quesadilla.

EDUCATION

Gannon University

Bachelors of Science in Marketing

Minor Advertising Communication

CERTIFICATIONS

  • Hootsuite
  • Google Analytics
  • Diversity and Inclusion from eCornell
  • University | New York
  Kyle McMillen
Project Management • Community Outreach • Copywriting • Survey design & Analysis • Data Systems Collection • Research • Presentational Speaking

I obtained my bachelor’s of science degree from Grand Valley State University. From there, I went on to earn my master’s degree in history from Eastern Michigan University and a master’s degree in education from the University of California, Riverside. All that to say, I spent many years in the classroom–from kindergarten to collegiate–as well as numerous roles in political campaigns and community organizing.

I view consulting and the way I work with people much like I view walking on sidewalks; someone can walk on a sidewalk, getting to and from their destination, and experience the sidewalk as merely a tool of travel. I view sidewalks and collaborative work in a different way. A sidewalk is a public good for use by everyone. If you travel on the sidewalk with awareness of others and learn more about your surroundings along the way, the journey can not only get you where you need to go but make you a better traveler for next time. That’s how I view working with clients: if we work together and consider the journey as well as the destination, not only will the journey be more pleasant but you never know what improvements to the final destination we can find along the way. 

When I’m not helping to solve problems for clients, I enjoy being active, checking out the latest restaurant or brewery in Philadelphia, or playing dungeons and dragons with my friends!

Dedication
We will work tirelessly to find answers for you, grounded in reliability and honesty because trust is essential for your success.
Courage
We know what works but aren’t afraid to step outside the box, using innovative methods and tactics to set you apart from the competition.
Curiosity
Our genuine curiosity drives us to solve your unique challenges, and our approach is never ‘one size fits all.’
  Values
  Contact
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